How to do a good job of cross-border operations for electricians

The world situation is changing, the epidemic, complicated international relations are affecting foreign trade people all the time, the business situation is unpredictable. 2022 has entered the end, foreign trade people how to end successfully at the end of the year, to do a good job to Amazon operations and other foreign trade platforms as a representative is particularly important. In this article, we talk about how to do a good job in the operation of e-merchants with Amazon as an example.

How to do a good job of Amazon operations?

Foreign trade people how to do a good job of Amazon operations

A, deep plowing outstanding models of products

If the store wants to store to earn money, high profit quality goods must account for the top of the product structure pyramid. The product brings a period of order growth, but want to long-term stable for the store to bring revenue, ultimately need to rely on the profit section goods.

What is the profit section goods?

With a certain cost advantage, a single order of higher profits than other products in the store, and can maintain a large profit margin.

have a specific consumer group, high conversion rate.

A relatively stable market, long life cycle, non-time-sensitive goods.

Sales figures are smooth, abundant and sustainable.

Profit models should be made to be sold as one of the most cost-effective product categories, which can be some accompanying suits, such as drone suits, whose prices are more profitable than barebones; they can also be some configuration upgrades, such as different memory space, different screen sizes, different camera modules, etc. for the same cell phone products.

In addition, several goods to maintain a sufficient supply, the supply can not be intermittent, because he has the potential for explosive products in some environments.

Second, to ensure a better inventory turnover

Reasonable inventory performance allows merchants to move in and out. The level of inventory management will enable stores to have adequate emergency precautions no matter which situation they face, so that the store can operate steadilyinternet payment processing over the long term, thereby reducing the cost of goods circulation, speeding up the operation of assets, and finally maintaining the store's excellent performance.

So how to ensure a better inventory turnover?

01. Suppliers

Establishing a good supply chain ecology can timely replenish problems such as out-of-stock and insufficient stocking time, so it is especially important to complete in-depth cooperation with suppliers. In addition, in the transportation, goods arrival time, etc. are important aspects of Amazon operations store services necessary to know.

02. Strict inventory management

(1) timely grasp of the number of orders and the number of inventory, can be timely to avoid losses due to oversupply.

(2) to ensure that the number of inventory and sales trends are positively correlated, can reduce the generation of FBA off-sales situation.

Using information technology to manage inventory, we apply ERP system to develop data information of multiple dimensions such as commodity delivery time, target inventory days, sales status, logistics mode, target supply quantity, average daily sales, turnover status, current supply quantity, storage age status, shifting status, average daily returns, etc., to calculate the ideal supply quantity, improve inventory cost, enhance the collaboration efficiency of supply chain, and avoid the risk of out-of-stock and stagnant sales.

Third, the compliance operation, shaping the product differentiation advantage

In Amazon operations in strict implementation of the platform rules, and constantly improve the sales of goods, to promote the effectiveness of the increase, the stone proposed merchants first from the following three points to engage in upgrading, improvement.

Are the factors related to Listing improved?

Is the process of attraction and promotion adding a good consumer experience for customers?

Is the entire sales process within the scope of Amazon's compliance?

Next, merchants have to create product differentiation, how to shape it?

Starway Consulting also proposes to do the following three things.

1. New packaging, new features, cross-border joint activities or the development of custom models, limited products are again shaping the direction of differentiation advantages.

2. Product keywords can be selected and product matching long-tail words, so that the product has a rapid and diversified search presentation. Title and five-point description from the user perspective, product advantages, highlights should be simple and clear.

3. Learn to analyze data, use the system data to analyze with care, select the data performance of good goods for secondary discovery, development, improve product competitiveness, to create explosive products.