SEO optimization, how to improve the official website ranking?

5 Benefits that small and medium businesses cannot avoid

With the changes in technology and consumer behavior, as well as smes entering the world of digital marketing, there are more marketing means, especially search engine optimization, search engine optimization for smes, when the official website is promoted to the search engine homepage results, seo ranking optimization get the most natural search traffic into the official website Google/Bing. Further improving the conversion rate of the website is one of the benefits, through this article to take you to understand the 5 benefits of an effective search engine optimization for small and medium businesses.

1. Customer-centric marketing will bring more conversions in the long run.

According to HubSpot's 2014-15 inbound report, saas website building search engine optimization (the ability to capture customers' attention and convert them to customers) leads to more conversions than paid media (the ability to buy ads directly in front of customers with a button), Both B2B2C and non-profits indicate that inbound marketing (including search engine optimization) is the main source of conversions, where search engine optimization leads to good conversions (orders or listings) as a priority for implementing projects, while paid media channels (pay per click, community advertising, paper flyers, outdoor bus ads, radio) do not.

2. Good user experience, so that consumers can stay longer to understand the brand.

SEO is not only about better website ranking, but also about having a good user experience. When the company has been able to have a high ranking in the search results, it means that you play a key leadership role in the industry, the opposite of the website ranking has fallen in China's second page or the development of the third page for the search of consumers is low visibility of the company.

Providing a good user profile is an important factor in website ranking, it also includes the design of the website viewed on mobile devices, how long users stay, low bounce rate, pictures and videos to help consumers understand, all these factors can provide a better experience for consumers. The way companies choose SEO not only improves the user experience, but also means higher conversion rates, more trust, and greater brand loyalty.

3. Website ranking is stable, get long-term natural search traffic.

Long-term natural search traffic, not easy to change the website ranking, unless we use black hat SEO, SEO for small and medium-sized enterprises is to pull consumers into the site, called natural search traffic, consumers because your website content can solve his problem, so he clicks into the station, not just with the way to appear in front of consumers with paid advertising. On the contrary, there is a more significant conversion rate.

4. Reduce the cost of acquiring orders or lists.

Another benefit of SEO is that the cost of reaching consumers and acquiring orders is lower than not having any paid advertising, which is only incurred when you hire a good SEO company, and can be a free marketing method. SEO is a long-term marketing strategy, but also business strategy, SEO takes 6-12 months to see the website ranking continues to improve, once you achieve a better website ranking first position is more unlikely to change, unless through other competitors to join the company or Google's SEO algorithm factors adjustment, so, In the long run, the economic benefit analysis of natural environmental traffic can effectively reduce the cost of acquiring orders or lists.

5. Integrate other advertising campaigns to improve ROI

SEO is the marketing hub of the official website. When a business has an online campaign, other media channels can also help the official website with SEO rankings. Whether it is content marketing, community marketing, paid advertising (text, pictures, videos) or SEO, it plays a pivotal role in integrating multiple channels, so that the traffic of different channels can multiply through the SEO ranking of the official website, further improve the website click rate and improve ROI. Smes are not just looking at a single contribution, but also paying attention.